PeopleTalentLink

Google ranking algorithm
This is a short summary of the number of factors Google takes into consideration in their ranking algorithm. So, this is exactly what actually is in this ranking algorithm.

Domain level link features aka "Domain authority" is the first ranking factor. It is possible to think about the domain authority as all the links from other websites pointing to all or any pages of your website. Along with appreciating the content on your own website (keywords) Google also cares concerning the relationships of other website with you site through linking to your pages. There are a great number of features in the Google algorithm on domain authority e.g. amount of links, quality of web sites linking to your website, etc.

The next factor is page level link feature or "Page authority". As opposed to domain authority which look at all links to all pages of one's website, page level authority index is looking at the page level.

Next on the list is page level keyword and content features aka "Keyword targeting". That is all about your focus keywords. If your keyword is "cellular phone repair" you would probably make sure your website has the exact keyword phase you're targeting. Because of Google topic modeling algorithm it is advised to likewise incorporate topical variations of one's chosen keyword. Topical variations are the connected or related keywords, in our case with the mobile phone repair these can be "screen", "battery" or phone models or manufacturer names.

Page level, keyword agnostic features are another ranking factors. These include page loading speed, mobile friendliness, content uniqueness, size/length etc. If lots of people search for a specific keyword on mobile and you also want to be found on search results you must ensure that your webpage is mobile friendly. Likewise if people are looking for an in-depth topic and buying latest specific study on the net and you want your website to feature in the search results your website needs to have an extremely specific page with a distinctive and relevant content.

Additional hints , data query and traffic. This factor have been making a breakthrough, in the past no one even considered it as one of the ranking factors. When I talk about engagement, traffic and data I mean things such as pogo-sticking and query success.

Pogo-sticking is best described utilizing an example. Suppose you search a keyword on Google. After submitting your query Google displays a list of results. You then go through the first result in this list and visit the webpage but then immediately get back to the search list and go through the second result. What it indicated to Google is that the initial result is not the best one because you didn't spend time exploring it but instead came back and selected another one. You need to make certain this does not happen together with your website because this can be a metric of an effective query or good experience which Google is paying close focus on.

Domain level, brand features. Another factor that Google likes to see. This consists of direct visits, branded search, brand affinity. What's means is that Google talks about your domain and says "Okay, this domain is really connected to a particular topic... let's rank them higher to this topic queries". For instance, you may have seen many hotel reviews from TripAdvisor. If you search for a holiday or hotel review you'll often stumble upon and derive from TripAdvisor. And after interacting with the TripAdvisor webpages, you add their brand to the next hotel review search query. And what it tell Google is "maybe when people are performing the search without the brand attached we have to be ranking this brand higher in our results".

Similarity to the domain level, brand features, domain level, topic and keyword associations is a connection of your domain name with a particular topic or keyword. For instance moz.com, an internet marketing and SEO software provider, includes a positive association with the keyword "SEO". If you add to your queries this keyword moz.com webpages are likely to be in the search results. This is because Google has a topic association with moz.com.

Moving on to another factor, which is domain level, keyword agnostic features. Like more info is concentrating on the domain level. Things such as TLD extension, spam level, trust signals, traffic data are all elements of the domain agnostic features. TLD is top level domain, mywebsite.com, website.org and so forth. Google would check things like is this domain flagged up a spam, could it be registered in a way other trusted domains are, does it have contact information, etc.