PeopleTalentLink

Google ranking algorithm
This is a short overview of the amount of factors Google takes into consideration within their ranking algorithm. So, this is exactly what actually is in this ranking algorithm.

Domain level link features aka "Domain authority" may be the first ranking factor. You can think of the domain authority as all the links from other websites pointing to all pages of your website. Together with appreciating the content on your website (keywords) Google also cares about the relationships of other website with you site through linking to your pages. There are a lot of features in the Google algorithm on domain authority e.g. amount of links, quality of web sites linking to your internet site, etc.

The next factor is page level link feature or "Page authority". As opposed to more info which look at all links to all pages of your website, page level authority index is only considering the page level.

Next on the list is page level keyword and content features aka "Keyword targeting". This is all about your focus keywords. If your keyword is "cellular phone repair" you would probably ensure that your website gets the exact keyword phase you're targeting. Because of Google topic modeling algorithm it is advised to likewise incorporate topical variations of your chosen keyword. Topical variations are the connected or related keywords, inside our case with the mobile phone repair these could be "screen", "battery" or phone models or manufacturer names.

Page level, keyword agnostic features are another ranking factors. These include page loading speed, mobile friendliness, content uniqueness, size/length etc. If many people search for a specific keyword on mobile and you also want to be found on search results you have to make sure your webpage is mobile friendly. Likewise if folks are searching for an in-depth topic and buying latest specific study on the web and you want your site to feature in the search results your website needs to have a very specific page with a unique and relevant content.

Engagement, data query and traffic. This factor have already been making a breakthrough, several years ago nobody even considered it as one of the ranking factors. When Moz Google My Business discuss engagement, traffic and data After all things such as pogo-sticking and query success.

Pogo-sticking is best described using an example. Suppose you search a keyword on Google. After submitting your query Google displays a list of results. You then click on the first bring about this list and visit the webpage but then immediately get back to the search list and click on the second result. What it indicated to Google is that the initial result is not the very best one because you didn't spend time exploring it but rather came back and selected another one. You need to make certain this does not happen together with your website because this can be a metric of a successful query or good experience which Google is paying close focus on.

Domain level, brand features. Another factor that Google loves to see. This includes direct visits, branded search, brand affinity. What's means is that Google talks about your domain and says "Okay, this domain is really connected to a particular topic... let's rank them higher to this topic queries". For get more info , you may have seen many hotel reviews from TripAdvisor. So if you visit a holiday or hotel review you'll often stumble upon and result from TripAdvisor. And after getting together with the TripAdvisor webpages, you add their brand name to the next hotel review search query. And what it tell Google is "maybe when people are performing the search without the brand attached we have to be ranking this brand higher in our results".

Similarity to the domain level, brand features, domain level, topic and keyword associations is a connection of your domain name with a particular topic or keyword. For instance moz.com, an online marketing and SEO software provider, includes a positive association with the keyword "SEO". If you increase your queries this keyword moz.com webpages are likely to be in the serp's. This is because Google includes a topic association with moz.com.

Moving on to the next factor, that is domain level, keyword agnostic features. Like the page level agnostic feature this factor is concentrating on the domain level. Things such as TLD extension, spam level, trust signals, traffic data are components of the domain agnostic features. TLD is top level domain, mywebsite.com, website.org etc. Google would check things like is this domain flagged up a spam, is it registered in ways other trusted domains are, does it have contact information, etc.