PeopleTalentLink

Google ranking algorithm
This is a short overview of the amount of factors Google takes into consideration within their ranking algorithm. So, this is what actually is in this ranking algorithm.

Domain level link features aka "Domain authority" is the first ranking factor. You can think about the domain authority as all the links from other websites pointing to all pages of your website. Along with appreciating the content on your website (keywords) Google also cares concerning the relationships of other website with you site through linking to your pages. There are a great number of features in the Google algorithm on domain authority e.g. number of links, quality of the websites linking to your internet site, etc.

The next factor is page level link feature or "Page authority". As opposed to domain authority which look at all links to all or any pages of one's website, page level authority index is only considering the page level.

Next on the list is page level keyword and content features aka "Keyword targeting". That is all about your focus keywords. If your keyword is "mobile phone repair" you would probably ensure that your website gets the exact keyword phase you're targeting. Because of Google topic modeling algorithm it is advised to likewise incorporate topical variations of one's chosen keyword. Topical variations will be the connected or related keywords, inside our case with the cellular phone repair these can be "screen", "battery" or phone models or manufacturer names.

Page level, keyword agnostic features are another ranking factors. Included in these are page loading speed, mobile friendliness, content uniqueness, size/length etc. If many people visit a specific keyword on mobile and you also want to be found on search results you have to ensure that your webpage is mobile friendly. Likewise if people are searching for an in-depth topic and looking for a latest specific study on the web and you want your site to feature in the search results your website will need an extremely specific page with a distinctive and relevant content.

Engagement, data query and traffic. This factor have been making a breakthrough, in the past no one even considered it as one of many ranking factors. When I talk about engagement, traffic and data I mean things such as pogo-sticking and query success.

Pogo-sticking is best described using an example. Let's say more info search a keyword on Google. After submitting your query Google displays a listing of results. You then click on the first result in this list and visit the webpage but then immediately come back to the search list and go through the second result. What it indicated to Google is that the initial result is not the very best one because you did not spend time exploring it but rather came back and selected a different one. You need to make certain this does not happen with your website because this is a metric of an effective query or good experience which Google is paying close attention to.

Domain level, brand features. Another factor that Google loves to see. This includes direct visits, branded search, brand affinity. What is means is that Google talks about your domain and says "Okay, this domain is really connected to a specific topic... let's rank them higher to this topic queries". For instance, you may have seen many hotel reviews from TripAdvisor. So if you search for a holiday or hotel review you will often stumble upon and derive from TripAdvisor. And after getting together with the TripAdvisor webpages, you add their brand to the next hotel review search query. And what it tell Google is "maybe when folks are performing the search minus the brand attached we have to be ranking this brand higher inside our results".

Similarity to the domain level, brand features, domain level, topic and keyword associations is really a connection of your domain name with a particular topic or keyword. For instance moz.com, an internet marketing and SEO software provider, includes a positive association with the keyword "SEO". If you increase your queries this keyword moz.com webpages are likely to be in the search results. This is because Google includes a topic association with moz.com.

Moving on to check here , which is domain level, keyword agnostic features. Just like the page level agnostic feature this factor is concentrating on the domain level. Things like TLD extension, spam level, trust signals, traffic data are all elements of the domain agnostic features. TLD is top level domain, mywebsite.com, website.org etc. Google would check things such as is this domain flagged up a spam, is it registered in ways other trusted domains are, is there contact information, etc.