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We are working smarter these days sufficient reason for all the techie tools out there, we should be accomplishing a whole lot with regards to generating leads. But with all these leads flying around from everywhere we may be struggling a little to convert them into sales, anything you deem a sale in your organization.

So lets take a look at some ideas.

Main Database: as you market on all your tools, have a contact collection form that sends all leads to one central database for follow up and management. That way you do not loose any that are waiting to be manually input and saving you times. There are website for a database out there. Search for one that will help you integrate your business with your lead generation. Many businesses have industry specific contact management software, so find one which works for you.

Customize: as you collect these contacts into your database, you want a customized follow up plan. You would not send the same follow-up to a home seller as you would a home buyer, so make sure to customize to match the category. Then create a customized plan with specific steps that either remind you of what you must do, or that in many cases will do the step for you personally automatically. If you have this automation in place and compare $40 per month for the program to $20 one hour for an good assistant, you will be asking where you could hire this tool for $40 a month.

Types of Leads: additionally, you will be collecting leads from specific locations: an open house, networking, email. So have the ability to track by those types so your customized message also refers back again to where you met them. The lead will undoubtedly be impress you remembered meeting them somewhere and whatever you did was plug them into the right box.

Rank Leads: as you follow-up and find out their motivation have ways to rank and sort the hot leads from the not hot leads in order to focus your attention on the ones that are going to convert at this time and put those that need to simmer a bit into your automated follow up system. There is absolutely no point wasting valuable time attempting to personally sell a lead if they are not prepared to buy. By focusing your personal efforts on the hot leads and letting the automated system concentrate on the not hot leads, you have a far better chance at conversion.
So when more info sort, categorize and follow up with automation, don't forget that the personal touch must go in there - call them up for a in person meeting so that you can sell them on you and working with you.