PeopleTalentLink

We are working smarter these days and with all the techie tools out t here , we should be accomplishing a lot regarding generating leads. But with each one of these leads flying around from everywhere we might be struggling a bit to convert them into sales, whatever you deem a sale in your organization.

So lets take a look at some ideas.

Main Database: as you market on all your tools, have a contact collection form that sends all results in one central database for follow up and management. That way you don't loose any that are waiting to be manually input and saving you times. There are many options for a database out there. Search for one that can help you integrate your business together with your to generate leads. Many businesses have industry specific contact management software, so find one that works for you.

Customize: as you collect these contacts into your database, you want a customized follow up plan. You would not send the same follow up to a home seller as you would a home buyer, so make sure you customize to fit the category. Then set up a customized plan with specific steps that either remind you of what you should do, or that in many cases will do the step for you personally automatically. If you have this automation in place and compare $40 a month for the software to $20 one hour for an good assistant, you may be asking where you could hire this tool for $40 per month.

Types of Leads: additionally, you will be collecting leads from specific locations: an open house, networking, email. So be able to track by those types which means that your customized message also refers back to where you met them. The lead will be impress you remembered meeting them somewhere and all you did was plug them into the right box.

Rank Leads: as you follow up and discover their motivation have a way to rank and sort the hot leads from the not so hot leads so that you can focus your attention on those that are going to convert right now and put the ones that need to simmer a bit into your automated follow-up system. There is absolutely no point wasting valuable time trying to personally sell a lead if they are not prepared to buy. By focusing your individual efforts on the hot leads and letting the automated system concentrate on the not so hot leads, you have a much better chance at conversion.
So when you sort, categorize and follow up with automation, don't forget that the personal touch must go in there - call them up for a face to face meeting so you can sell them on you and working with you.