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Inbound marketing is becoming increasingly popular and widely used. We have been seeing companies leverage marketing automation software, blog, email, etc., to use the same playbook they will have for years but in a slightly different way.

Basically, they're letting their marketing sail along, without really watching or analyzing to see whether it's helping their business grow (which ideally, is everyone's target, right?). They're stagnant in their methods. And let us be real with you, we realize it's tough to use of that.

We give you six simple steps to perform your own marketing audit to work with you in your inbound marketing Audit

1. Analyze Seo Moz Link Explorer

Why are you doing inbound marketing? That are you trying to reach/target? Ask these tough questions up front, so you can easier determine how to evolve your plan to maximize its impact. Clearly define your targets, you can pave the pathway for future growth.

If you're confused on what goals to set, here are a few ideas:

? Increase leads

? Improve quality of leads

? Improve get more info

? Optimized content Marketing

? Improve and increase links

With the end goals clearly defined, it's better to lay emphasis on elements of your strategy which have to be tweaked to work with you in reaching those goals.

2. Define Your Buyer(s)/Customers

Next phase in the audit process would be to clearly define your buyer personas. This is probably a step that you took when you initiated your inbound strategy. However we advise that you revisit to make certain they're aligned with the vision of the business and established goals.

If buyer personas were something you skipped initially, not to worry, now could be the right time to do that. Buyer personas are your ideal customers; deciding the prospective audience knowing they would have the highest probability level of seeing value in your offers and becoming happy customers.

Some important elements to include in your buyer persona profiling are their job responsibilities, hierarchy within their company, pain areas, a day-in-the-life scenario and core values and objectives that position your organization because the solution that best meets their needs.

3. Assessment of the potency of Your Blog

This is the very first thing to check on when conducting an inbound marketing audit for the customers. Possibilities are, for anyone who is doing inbound marketing, you then are already blogging - Excellent! Then it is time to deep dive into company's blogging efforts and then emphasize on attributes such as:

? Frequency of posts

? Relevance of the posts

? Presence of CTAs in the blog posts

While there are many factors we analyze in the blog, they are the three primary areas to cover while assessing a blog. A business should aim at a consistent blogging strategy in place to keep traffic. And this can be the best way forward to attain an optimized content marketing for an effective inbound marketing strategy.

4. Run check here through Performance Measurement Tools

Next, you want to analyze a website performance with the aid of available tools. Moz is really a go-to tool for several of the data you need to complete an inbound audit. By making use of Moz open site explorer, it is simple to find and analyze key metrics such as for example domain authority, page authority, number of root links domains, inbound links, holistic social media metrics and much more!

5. Prepare Information in a Report

Once all necessary data has been discovered, it is time to put it into an easily understandable format. Use tailor made assessment template in PowerPoint to compile & represent all of the collected data. The assessment should now cover all these topics discovered and any necessary information found through inbound audit.

6. Make a Plan and Measure Efforts

Given that site's inbound marketing audit is complete, it is the right time and energy to put your findings into action. As you're implementing an inbound marketing plan, you want to revisit your goals and make sure that you're taking the right actions to complete these goals.

Once you can easily see the numbers and understand the process of generation, it becomes much easier to plan and predict inbound strategic solutions. Lastly, it's never too late to consult an expert in the field to conduct the audit.A specialist can also help you plan for optimized content marketing, which in lots of ways may be the basis for effective inbound marketing.