PeopleTalentLink

Inbound marketing is becoming increasingly popular and widely used. We are seeing companies leverage marketing automation software, blog, email, etc., to use the same playbook they will have for years but in a slightly different way.

Basically, they're letting their marketing sail along, without really watching or analyzing to see if it's helping their business grow (which ideally, is everyone's target, right?). They're stagnant in their methods. And why don't we be real with you, we realize it's tough to break out of that.

We give you six simple steps to perform your own marketing audit to work with you in your inbound marketing Audit

1. Analyze Your Goals

Why are you currently doing inbound marketing? That are you attempting to reach/target? Ask these tough questions in advance, so you can more easily regulate how to evolve your plan to maximize its impact. Clearly define your goals, you can pave the pathway for future growth.

If you're confused on what goals to set, here are a few ideas:

? Increase leads

? Improve quality of leads

? Improve conversion rates

? Optimized content Marketing

? Improve and increase links

With the finish goals clearly defined, it's better to lay emphasis on components of your strategy which should be tweaked to assist you in reaching those goals.

2. Define Your Buyer(s)/Customers

Next phase in the audit process is to clearly define your buyer personas. This is probably a step that you took once you initiated your inbound strategy. However we recommend that you revisit to be sure they're aligned with the vision of the business and established goals.

If buyer personas were something you skipped initially, not to worry, now is the right time to do this. Buyer personas are your ideal customers; deciding the target audience knowing they would have the highest probability degree of seeing value in your offers and becoming happy customers.

Some important elements to include in your buyer persona profiling are their job responsibilities, hierarchy within their company, pain areas, a day-in-the-life scenario and core values and objectives that position your organization as the solution that best meets their needs.

3. Assessment of the Effectiveness of Your Blog

This is the very first thing to check on when conducting an inbound marketing audit for the customers. Possibilities are, in case you are doing inbound marketing, you then already are blogging - Excellent! Then it's time to deep dive into company's blogging efforts and emphasize on attributes such as for example:

? Frequency of posts

? Relevance of the posts

? Presence of CTAs in your blog posts

While there are many factors we analyze in your blog, they are the three primary areas to cover while assessing a blog. A business should aim at a frequent blogging strategy in place to maintain traffic. And this is also the best way forward to achieve an optimized content marketing for an effective inbound marketing strategy.

4. Run the web site through Performance Measurement Tools

Next, you would like to analyze a website performance through available tools. Moz is really a go-to tool for several of the data you should complete an inbound audit. Through Moz open site explorer, you can easily find and analyze key metrics such as domain authority, page authority, amount of root links domains, inbound links, holistic social media metrics and many more!

5. Prepare Information in a written report

Once all necessary information has been discovered, it is time to put it into an easily understandable format. Use custom made assessment template in PowerPoint to compile & represent all of the collected data. The assessment should now cover all these topics discovered and any vital information found through inbound audit.

6. Create Additional info and Measure Efforts

Given that site's inbound marketing audit is complete, it's the right time and energy to put your findings into action. As you're implementing an inbound marketing plan, you want to revisit your goals and make sure that you're taking the correct actions to perform these goals.

Once you can easily see the numbers and understand the process of generation, it becomes easier to plan and predict inbound strategic solutions. Lastly, it's never too late to consult an expert in the field to conduct the audit.A specialist can also help you plan for optimized content marketing, which in many ways is the basis for effective inbound marketing.