The Beginning
When I started studying SEO, I must say i didn't know where to start. And like the majority of stories of challenge, I was within my ropes end-I had tried everything. After many sleepless nights, nearly $20,000 wasted on web development, and too little results, I was tired, frustrated, and broke. After spending many endless hours learning how exactly to apply the techniques that the number one ranked websites were utilizing, I started using lots of the same techniques on my own website and quickly reached the most notable of Google for specific keywords.
These findings resulted in what I'm now calling the SEO Made Simple method. My focus was-and still is-Google, because it garners more search traffic than any search engine. I've also learned that the optimization techniques used to attain number one on the world's largest search engine are unique. Soon after I began applying these techniques to my very own website, I quickly went from being on page 10 in Google for key search terms to the very best of the search engine result placements (SERPs). Although search engine results vary from time to time, most of my keyword searches show my website on the initial page of Google, and several of them are in the main or number two position.
After spending many late nights applying the SEO techniques I learned, it wasn't long before I developed faster, better ways of getting results. These optimization techniques saved me valuable time and money, making the procedure easier and faster to implement. I'm going to be sharing all of these techniques with you in the pages that follow in order to avoid wasting endless hours on manual processes that can easily be automated.
The best part of SEO is that I don't spend a single penny on Google AdWords or any other type of online advertising. Why would I? I'm getting all the traffic I can handle from the number one placement on the largest search engine in the world-Google! Other keywords I've centered on for this website include marketing articles, marketing providers, and marketing blog directory.
Benefits of SEO
Search Engine Optimization is capable of offering you a strategic edge over your competitors
- Has a positive psychological impact on a visitor.
- Help you develop a brand identity.
- Higher 'brand recall'.
- Increase in targeted on-line traffic.
- Better web site positioning.
- Ability to dominate over competition with your mirror sites.
- Fast, measurable ROI.
- Increased and boosted product sales, and online visibility.
- Lower client acquisition costs.
- Broader web-marketing share.
- Compete efficiently against larger competitors.
- Continuous Visibility.
- Makes the most out of the best tool for advertising.
- The cheapest marketing tool, even online.
- Increases your revenue. Many non-brick and mortar firms have become only with online presence and the very best example is Amazon. com.
On-Page Optimization
WHEN I mentioned in the introduction, you can find essentially two parts to any SEO effort: on-page optimization and off-page optimization. We shall start with an overview and explanation of on-page optimization since it creates the foundation for the SEO efforts and is simple to understand. Simply put everything you do on your webpages can have a confident or negative impact on your internet search engine result placements-w here your site is ranked on Google for a particular search term or phrase.
What Is On-Page Optimization?
Defined in its easiest form, on-page optimization is everything you do on your website to help or hurt your SERPs. From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, key word research, and web strategy.
The best section of on-page optimization is that it is fully in your control. If done correctly it could improve how se's see your website, weigh your relevant content (keywords) and place your site within search results for confirmed term.
Keyword Research
The more I find out about search engine optimization, the more I've arrived at rely on effective keyword research. Finding the search phrases that your website or blog ought to be optimized for is vital to any seo campaign. The target is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Less competition means that
you'll have a far better chance of achieving number 1 rankings for your chosen keyword. Doing this takes a little work but is well worth it.
The value of selecting keywords strategically is quite high. The "right" keywords allow your optimization efforts to happen quicker and produce the best organic result. Many of the companies I've consulted for within the last couple of years didn't pay much attention to keyword research. Due to this fact, they were either attempting to optimize their websites for keywords they might never achieve number one rankings for, because an authority site like Wikipedia held the most notable position, or for keywords that had close to no search volume.
What are LongTail Keywords?
It is very problematic for new blogs to rank on single or broad words. For instance "Wireless Routers" is really a keyword having high competition. Once you search in Google by typing wireless routers, you will discover the website having high Domain Authority. You will discover domain authority of any website by using Moz site explorer. It is extremely difficult to outrank those websites. So, bloggers use long tail keywords like "Best Wireless Routers under 50 dollar".