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Comics nevertheless continued to be stigmatized, as the medium was seen as entertainment for children and illiterates. The graphic novelbook-length comicsbegan to acquire attention after Will Eisner popularized the term with his book (1978 ). The term became commonly known with the public after the industrial success of,, and in the mid-1980s.

Franco-Belgian and European comics [modify] The francophone Swiss Rodolphe Tpffer produced cartoons beginning in 1827, and published theories behind the kind. Cartoons appeared widely in newspapers and publications from the 19th century. The success of in 1925 popularized the use of speech balloons in European comics, after which Franco-Belgian comics began to dominate.

Following the success of (est. 1934), devoted comics publications like (est. 1938) and (1946-1993), and full-colour comic albums became the primary outlet for comics in the mid-20th century. As in the US, at the time comics were viewed as infantile and a threat to culture and literacy; commentators stated that "none bear up to the tiniest severe analysis", which comics were "the sabotage of all art and all literature".

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Cartoonists started creating comics for fully grown audiences, and the term "Ninth Art" was created, as comics started to attract public and academic attention as an artform. A group consisting of Ren Goscinny and Albert Uderzo founded the magazine in 1959 to give artists greater flexibility over their work. Goscinny and Uderzo's appeared in it and went on to become the best-selling French-language comics series.

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Aggravation with censorship and editorial interference caused a group of Pilote cartoonists to found the adults-only in 1972. Adult-oriented and speculative comics thrived in the 1970s, such as in the experimental science fiction of Mbius and others in, even mainstream publishers took to releasing prestige-format adult comics. From the 1980s, mainstream sensibilities were reasserted and serialization became less typical as the variety of comics magazines decreased and numerous comics began to be released directly as albums.