Animated explainer videos permit more imagination, and are much easier to modify or upgrade when you want to make future modifications. A whiteboard video is an explainer video in which animation is hand drawn and erased on a whiteboard. This format of video has ended up being popular due to its ease of operation and low expense, making it one of the most affordable kinds of explainer video to develop.
We have actually got a few favorites to reveal you. With their video title," Our Blades Are F *** ing Great," you know Dollar Shave Club is choosing something edgy. They follow through and go all-in with this crazy video, which we also featured in our article about amusing ads. What makes this explainer video work so well? מידע נוסף knows their audience really well, down to a tee.
The video's language and humor matches their ideal audience completely. Dollar Shave Club is a great example of a well-structured explainer video. They begin with a short overview of the service (get excellent razors provided to your door for $1/month), they introduce the issue (most blades are too pricey, have un-necessary features that boost rates, and it's simple to forget purchasing brand-new razors), and re-iterate the service their service offers (inexpensive blades delivered regular monthly to your door).
You'll notice that Poo, Pourri's explainer video is mostly live action, but changes to some animation to reveal the intricacies of how Poo, Pourri works (nobody wishes to see a live action load dropped into a toilet). Also, inspect out that huge green button at the end of the video it's asking to be clicked, ending with a strong call to action.
Poo, Pourri is an outrageous item, so their humor can be outrageous too. Mint is a perfect example of why some services are better off with animation rather than live action. Mint benefits from animation to illustrate how it draws financial details from various parts of a user's life and curates everything into one setup.