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When we look for videos, among the very first things that our eyes are drawn to is the title. That's frequently what figures out whether or not the viewer will click to enjoy your video, so the title should not only be compelling, but also clear and concise. Although your keyword plays a huge part in your video title, it also helps if the title carefully matches what the viewer is searching for.


Here's a linear representation of those findings: Source: Backlinko So, while "using your target keyword in your title might help you rank for that term," report author Brian Dean describes, "the relationship in between keyword-rich video titles and rankings" isn't constantly a strong one. However, it's a great idea to enhance your title for this keyword so long as it fits naturally into a title that tells viewers precisely what they're about to see.

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3. Optimize your video description. First things initially: According to Google, the main character limit for You, Tube video descriptions is 1,000 characters. And while it's okay to utilize all of that space, remember that your audience most likely came here to watch a video, not to read an essay.

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After that point, audiences have to click "show more" to see the full description. That's why we suggest front-loading the description with the most important information, like CTAs or essential links. When it comes to enhancing the video itself, it does not injured to include a transcript of the video, especially for those who need to watch it without volume.

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Source: Backlinko Dean takes care not to motivate dropping an enhanced description entirely, though. "An enhanced description assists you show up in the suggested videos sidebar," he writes, "which is a considerable source of views for a lot of channels." 4. Tag Key Reference with popular keywords that connect to your topic.

But you're not just notifying your audiences-- you're likewise informing You, Tube itself. Dean discusses that the platform uses tags "to comprehend the content and context of your video." That method, You, Tube finds out how to associate your video with similar videos, which can broaden your material's reach.