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I was at an energy conference recently where 2 peoplea city mayor and a former governorgave back-to-back talks. The mayor's talk was basically a list of impressive tasks his city had actually undertaken. It came off as boasting, like a transcript or an advertisement for his reelection. It quickly got boring.

Yes, she stated anecdotes from her time in office, however the concept was centraland the stories explanatory or illustrative (and also amusing). View Details was so much more interesting. The mayor's hidden point seemed to be how great he was, while the guv's message was "Here's an engaging idea that would benefit us all." More Checking out As a basic rule, people are not extremely thinking about discuss companies or institutions (unless they're members of them).

(Businesspeople specifically keep in mind: Don't boast about your company; rather, inform us about the problem you're solving.) Strategy Your Shipment Once you've got the framing down, it's time to focus on your shipment. There are three main methods to deliver a talk. You can read it directly off a script or a teleprompter.

Or you can memorize your talk, which entails rehearsing it to the point where you internalize every wordverbatim. My suggestions: Do not read it, and do not use a teleprompter. It's usually just too distancingpeople will know you're checking out. And as quickly as they notice it, the method they get your talk will shift.

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We typically ban checking out methods of any kind at TED, though we made an exception a few years ago for a guy who demanded using a screen. We established a screen at the back of the auditorium, in the hope that the audience would not see it. Initially he spoke naturally.

A lot of our best and most popular TED Talks have been memorized word for word. If you're giving an essential talk and you have the time to do this, it's the best way to go. But do not undervalue the work involved. One of our most unforgettable speakers was Jill Bolte Taylor, a brain researcher who had suffered a stroke.