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Anything that can be provided to a market In marketing, an item is an object, or system, or service provided for customer usage since the customer need; it is anything that can be provided to a market to please the desire or need of a consumer. In retailing, items are typically described as, and in manufacturing, items are bought as basic materials and then offered as finished goods.

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Commodities are usually basic materials such as metals and farming products, however a product can also be anything commonly readily available in the open market. In task management, items are the formal meaning of the project deliverables that make up or contribute to delivering the objectives of the job. A related concept is that of a sub-product, a secondary however useful outcome of a production procedure.

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Product classification [edit] An item can be categorized as tangible or intangible. This Piece Covers It Well is an actual physical things that can be perceived by touch such as a structure, vehicle, gizmo, or clothing. An intangible item is an item that can only be perceived indirectly such as an insurance plan.


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In its online item brochure, merchant Sears, Roebuck and Business divides its products into "departments", then provides items to possible consumers according to (1) function or (2) brand name. Each product has a Sears product number and a maker's design number. Sears uses the departments and item groupings with the intention of assisting consumers browse products by function or brand within a standard department-store structure.

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In 2002 the US Census assembled revenue figures for the financing and insurance coverage market by different product lines such as "mishap, health and medical insurance premiums" and "earnings from protected consumer loans". Within the insurance coverage industry, product lines are suggested by the type of danger coverage, such as car insurance, industrial insurance coverage and life insurance.