Rei. com e-mail: Users can scan the orange underlined links and understand what to expect, even without checking out the larger headings in white. Instead of Discover More, REI used descriptive and luring labels: More camping hacks, Check out the blog, and Discover outdoor camping & hiking classes. Read More Here . co.uk: Users might not have actually anticipated to be able to contribute to charity utilizing an app.
In either case, the About the app button helps teach users about the service. Mq. edu.au: Using the 3rd technique from above, this page utilizes the headings as links instead of developing repetitive links to get more information about each topic. Now You Try Now that you've seen how to do much better than just Learn More, it's time to attempt it yourself.
After all, we are in business of providing UX examinations, you understand. Sorry, this exercise does not count for credit.) Below are a few examples of copy and a description of the destination page. Attempt your hand at creating a better link label. As with all writing, there isn't just one right response.
This step ought to assist put you in the shoes of your users, who don't understand what each page has to do with before they click. Note that headings remain in bold and capitalization is retained from the initial site. Part 2: Next, utilizing the details from the destination page, attempt rewording the link label.
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