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It if they click, or whether it will be rewarding to wait on a brand-new page to load. That feeling of unpredictability can trigger users to think twice and shift into a state of cognitive pressure. Some might resort to page parking for examining unclear links. If a webpage has a number of Find out more links, users may.

Worse, when they do indicate the exact same page, users might waste clicks and be disappointed to find that the very same page is provided. That adds disappointment and confusion to the mix. Finally, as a standalone link, the absence of descriptive keywords is a. People who are visually impaired and using a screen reader or magnifier aren't able to quickly glance back to the preceding-paragraph text to see what the Learn More link may refer to.

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So, if you utilize detailed labels instead of standalone Find out more text, your copy will benefit in numerous ways: Links will be more available. Hyperlinks will be more enticing to users and potentially more convincing. Users will feel more confident as they click from page to page. More keywords on the page will help search-engine optimization.

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What to Say Rather: 3 Solutions Now that you're on board with rewriting those link labels, let's see some ideas for what to write rather. Below are the three most common techniques. Choice 1: Use keywords that describe the link's location. This is the most common and, typically, the best method.

Do not avoid that step. When rewriting the labels, keep in mind to attempt to front-load the link text by putting the most relevant keywords at the beginning of the text. For instance, instead of "Learn How Expert Chefs Prepare Squash", attempt "Prepare Squash Like The Pros." Front-loading text makes it much faster for users to scan the page and choose what to do next.

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Retain the Find out more format and include detailed keywords. There are The Most Complete Run-Down when it is acceptable to retain Find out more, if you qualify it with information about what is to be discovered (e. g., Discover more about our services). The drawbacks to this approach are area restrictions for the longer label, and lowered scannability because the pertinent keywords appear at the end instead of the beginning of the expression.