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Staff must be put on notice that failure to comply with the blogging policy will result in disciplinary action, approximately and including termination from employment. Explicitly specifying the seriousness of the consequences for a worker's failure to cooperate offers him with an added incentive to comply. Benefits: Liability The existence of a blogging policy-- with comprehensive instruction on what the business considers lawfully allowable-- can assist the business to prevent liability in case a worker posts something improper.

Inform staff that they must not post comments that might be viewed as harassing or retaliatory, and instruct each employee to accompany posts with a disclaimer that his viewpoint is solely his own as a private and does not reflect the official position of the business. If the company is openly traded, instruct personnel that blog posting should not violate any obligatory "quiet duration." Disadvantages: Enforcement Putting a policy into location is something, but implementing the blogging policy is a whole various matter.

Choose how much time the company wants to invest in guaranteeing compliance with the policy. This Is Noteworthy might choose not to keep track of the policy at all, and trust workers to comply. Remember, nevertheless, that without constant enforcement of the rules each time an infraction takes place, the company's capability to discipline a specific worker for offense of the policy weakens.

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Used masterfully, the blog site can be a beneficial marketing tool for the organization. However, imposing a strict blogging policy on exactly staff members can talk about, or which comments the company must moderate-- erasing unflattering client opinions rather of reacting to them, for example-- can make the blog site seem impersonal and insincere.


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The interest in blogging has actually been constant over the previous years, and more than 500,000 websites are developed every day. Despite the fact that some specific niches are highly competitive, you still have a lot of successful ones with less competitors. For lots of blog writers, this is a question that they ask themselves daily. In truth, blogging can be quite financially rewarding and rewarding in the long run.