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One of the most common things we get asked by real estate agents is whether they need to have an IDX listings eat their site. The brief response, I do not believe so. Automatic listing feeds like IDX attract agents since it's a quick and easy way to get the majority of the listings your MLS board on your website.

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The only reason most real estate agents want IDX listings on their website is due to the fact that everybody else has it, so they believe they require it too. Developing an Excellent Experience is Pricey So who is utilizing IDX listings actually well? A Reliable Source of the big gamers, like Zillow,, etc.

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Do you like all of those real-time search maps and stunning displays of listings? The bottom line is, that costs a lot of cash to establish. For the majority of representatives, the only way to create a much better experience on an IDX feed is with big budget plans and extensive work, which are typically 2 things that you don't desire to purchase.

It Can Be Limiting Technically speaking, automated listing feeds through plugins don't work in every area. Different cities and regions might utilize various feeds, which indicates you may not have access to certain features depending upon where you operate. In addition, if you operate in multiple property boards, you require to make sure that the exact same automatic listing feed is supported throughout all locations.

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It Will Not Help for SEO Depending Upon how your IDX feed is built, you might not be doing yourself any favors when it pertains to SEO. Many of the IDX feeds used by numerous agents are often templated and hosted on a subdomain (like listings. yourdomain.com), which does not favorably impact your SEO in any method.

com will always be the more authoritative site and will constantly outrank a smaller site with a templated IDX feed. If everybody is using the very same templated IDX feed (most are), it will have no impact on your SEO strategy, just due to the fact that you'll have excessive competition by larger, more reliable sites.