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Zillow has firmed up Canadian expansion plans, however what does this mean for local realty? About Read This after U.S. property site Zillow first revealed it was thinking about adding Canadian listings to its online portal, the business validated last week that it was progressing with the plan.

house hunters. The two currently have a comparable collaboration stateside. The very first listings are slated to appear on Zillow later on this year, but the business states in a declaration sent to Toronto Storeys that "we do not have a specific date to share right now." The launch date is not the only unknown.

"Zillow's fairly unidentified here in Toronto and Canada in basic, so I think in the meantime it won't have much of an effect on our market," Mamourian informs Toronto Storeys. Mamourian sees Zillow's Canadian push as a way of evaluating the waters, and he expects they will roll out other services similar to those used in the states in the future.

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"Every agent should probably take a look at that as an opportunity to grow," states Mamourian, who has long used digital-marketing strategies. "Zillow has the spending plan and the capability to get a great deal of attention, so you can either hate that or you can leverage that to be more effective in your business." Presently, Zillow is wanting to join forces with other partners to increase the variety of Canadian listings that will appear on its website.

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Zillow states the choice to aim to the north is rooted in the interest Americans have in Canadian realty. "We understand U.S. purchasers have an interest in buying Canadian home. "We think including Canadian listings to Zillow would be of interest to U.S. purchasers, and would help increase direct exposure to Canadian homes for sale benefiting both house sellers and industry professionals," Zillow includes the declaration.