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Lately, I have not been blogging as much here at Word, Stream. I haven't been on an extended road trip (sob), nor have I spent the last eight weeks approximately in peaceful consideration in a monastery atop a mountain in the Mountain range (though I might certainly use it). The factor I have actually been blogging a lot less than typical is due to the fact that I've been working on some interesting side tasks here at Word, Stream, namely shooting and modifying a great deal of video (stay tuned in the coming weeks for more details).
With so much to consider from video camera devices and editing software to lighting a shot and optimizing audio the barriers to entry can be high. Fortunately, the rate of good equipment and post-production software has dropped significantly throughout the previous 10 years, making now the ideal time to start producing your own marketing videos.
Marketing Videos: Pre-Production Note that these tips apply to both conventional videos and live videos, such as those made with You, Tube live, Facebook Live, or Instagram Live. 1. Develop a Storyboard and/or Shooting Script The best marketing videos don't simply occur they're a result of careful preparation and preparation.
Storyboarding assists you figure out precisely what shots you require prior to you begin shooting, and a shooting script resembles a screenplay for your video. Storyboard panels for 'Harry Potter and the Deathly Hallows, Part 2' You do not need to draw a sensational work of art for your storyboard. In fact, you don't require to draw it at all.
Just ensure you know what shots you require before you begin recording. Remember the more time you invest preparing your marketing video, the less likely you are to discover yourself missing out on video later. 2. Preparation Your Speakers or Interview Subjects Ensure all your presenters or subjects know what's anticipated of them ahead of time to lessen errors or wasted time on the day of the shoot.