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Another example we've seen recently is with an oral practice that concentrates on "zirconia oral implants". This dental practice was always in the # 1 regional map search results for this keyword phrase. However, about 6 weeks ago they completely disappeared and have been replaced by what they state is a "random list of dental practices.

As such, niche organization categories like "truck accident legal representative" and "zirconia dental implants" are being overthrown by their top level classification equivalents such as "injury attorneys" and "dental practitioners" or "oral implants periodontist", all of which are primary categories in Google My Business. Likewise, I think it's indicating an untapped optimization method for GMB which is the service menus.

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So for instance, a personal injury law practice and now build out subcategories optimized for "truck mishap lawyer" and "automobile accident attorney". And the "dental professional" or "oral implants periodontist" can now build out subcategories optimized for "zirconia dental implants". Check For Updates talk more about this on our most current episode of the SEO Tricks podcast which you can sign up for here.

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How to Get Your Business on Google Maps

Brand name capital will assist your organization get discovered more regularly in Google regional search because you'll accomplish higher rankings for a broader series of search expressions. Brand name capital in your local market drives your place authority, and area authority determines your level of performance from search. Performance metrics, the way we define them, are as follows: call instructions requests contact form submissions (via your website) Q&A demands from your GMB noting Evaluations by means of Google, Facebook, Yelp, etc So the more brand name capital you have, the higher your level of place authority.