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The Difficulty Over the past a number of years, has actually experienced explosive growth. Industry data shows that in the very first half of 2015 the business grew 38 percent year over year. "We've seen double-digit development for the past 18 months. More individuals are visiting the website and remaining longer," says Alan Lewis, the business's primary designer.

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"We ran our website platform in an on-premises data center," states Lewis. "In order to scale that platform to stay up to date with our development expectations, we understood we required to get outside the restraints of the data center. For instance, we didn't wish to keep purchasing hardware and power and cooling expenses.

This required realtor. com to progress from batch processing to real-time processing. Real estate agent. com also felt limited in regards to its ability to effectively support user traffic, which differed depending on the time of day or year. "Our traffic changes frequently, with peak hours at nights and lower traffic later during the night," Lewis says.

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It was hard to try to estimate how much capability we required. If we thought incorrect, we were either not serving our customers' needs or paying too much for unused capacity." Why Amazon Web Solutions The company's desire for more scalability and flexibility led it to the cloud. "We realized the cloud was the technology we required to help us continue our quick growth," states Lewis.

"We had actually likewise acquired another company that had actually moved its entire IT environment to AWS, and we saw how AWS allowed that business's growth." Real estate agent. com begun by utilizing AWS to support the development of Turbo Listings, a brand-new feature that consumers utilize to acquire additional impressions for their realty listings on realtor.

"This product offers agents and brokers a lot more exposure for their listings," states Lewis. "It requires huge scale, which is why we could not have actually built it utilizing our on-premises data center." Realtor. com utilizes AWS to track the ad impressions that customers purchase. eXp Realty is gathered and streamed through Amazon Kinesis Data Streams.

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"We utilize Amazon Redshift to catch each impression, and then we utilize the data repository for billing and auditing if needed," says Lewis. Realtor. com likewise supports the Turbo Listings function with an application that utilizes Amazon Elastic Compute Cloud (Amazon EC2) instances to run the company logic for the advertising campaign.