His blog ended up being hugely successful. At approximately the same time, V2 Cigs notified him of their affiliate program where they paid out 50% commissions. That was Henry's "aha" minute. Almost immediately after including those affiliate links onto his blog, his earnings exploded. Need More Info? was making over $30,000 monthly and it was passive earnings.
Then, came the feared Google algorithm updates. After ranking primary for "e cigarettes" and "e cigarette evaluations," which were steadily driving enormous quantities of traffic to his blog site, his rankings fell off of a cliff. He tells me had made a substantial error by solely counting on Google for traffic and not leveraging it to develop an audience somewhere else.
He wasn't even on the first 10 pages. In truth, his rankings fell down to the 126th listing for "e cigarettes." Henry was ravaged. He did whatever he might to eliminate low-grade links and disavow them, however to no avail. He had been slapped with an enormous Google penalty. His heart sank.
However he didn't wallow for too long. He understood he required to move on. Luckily, he had actually conserved up a bunch of cash and had bought his house in cash. He didn't need to pay lease, however he also knew he couldn't sit around and twiddle his thumbs. So he decided to purchase a run-down club and fix it up.
He required to get people in the door since the venue had been shutdown for so long that no one even understood it still existed. Considering his previous experience with online marketing, he understood that the service was a digital one rather than a paper one. This was early 2013 and Facebook had actually kicked into high-gear.
And it was a hit. He was able to reach the ideal people and load the bar. Quickly after, he sold it for a huge profit. But it was then that he recognized how he could integrate the power of advertising and affiliate marketing to actually take things to the next level.