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Digital marketing. Just another one of those new, expensive buzzwords you should utilize to sound smart in conferences or is it the genuine offer? Maybe a much better question is: what is digital marketing? This digital marketing guide will reveal you what's what. First popularized as a term in the early 2000's, digital marketing has in fact been around a lot longer. Like, WAY longer. About 100 years longer, to be precise. Here's This Author of the first digital marketer in history: (Image source: Wikipedia) His name: Guglielmo Marconi. What? Marconi? Yup. In 1896 he was the first human to show a, "public transmission of wireless signals." Quickly after his little demonstration in England, morse signals were transferred across open water.
The first live broadcast was from an opera performance at the Met and think what people did after it? They bought show tickets! Digital marketing method was born. I bet you're surprised. I didn't point out smart devices, apps, Facebook advertisements or blogs at all. That's due to the fact that digital marketing has absolutely nothing to do with the web. If you are questioning what digital marketing is it's is marketing provided through digital channels. Channels such as social media, mobile applications, email, web applications, online search engine, websites, or any brand-new digital channel. Or an easier variation That's the factor it has actually been around for decades (because electronics have) and why it does not necessarily have anything to do with content marketing, Google advertisements, social networks or retargeting.