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Movoto, the national home search platform name no one knows, took 3. 5% of its beta market share in 2017. Though around since 2005, the Japanese huge Employee Holdings acquired Movoto 2 years earlier and spun it off as an independent business in 2015. Presently, Movoto holds the top position in real estate postings.


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Now, Movoto operates as a click-to-mortar brokerage. Alex Tiev, the head broker for Movoto in Southern California, explains Movoto as "what happens when Redfin and Keller Williams get married and have a child." Being one of Keller Williams' first agents in Southern California in 2004, Tiev turned into ending up being one of the "standard" brokerage's group leaders and running principals.

He went on to broaden that brand name in San Francisco and San Diego. Movoto currently uses six other former Redfin agents. Together, Tiev and Dietz are leading the Movoto charge as it mixes its robust search platform with what they call "the best of both Redfin and Keller Williams designs." The brokerage uses competitive commission splits for representatives' self-generated leads along with Movoto-generated leads.