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But suffice it to say that unless your company has money burning a hole in its metaphorical pocket, marketing and service advancement should be thought of as one and the exact same. GLG Consulting 's not to say that you should disregard the elements of marketing that purists hold to heart. Being thoughtful about brand, position, and look & feel should incorporate part of the role.

Instead of pureness, let's think about modern-day marketing as would an alchemist-- blending the very best elements into a greater chemical brew. While a marketer might not necessarily be out in the field "selling" directly to clients, they should orient themselves, and as such architect their marketing strategy, in a way that maximizes the effectiveness of the salesforce.

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If they do not hold to heart this obligation, there will be an enormous disconnect in between marketing efforts and their return on sales. In turn, this causes marketing being a massive cost center that merely exacerbates the remainder of the c-suite. So how can you prevent this trap of the "thinking online marketer" and embody/encourage an "active business developer?" It's extremely easy.

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That is, to plan, research and find while more producing or establishing brand name and its coordinated elements. There is of course a lot more to it than that, however this is the top-level read. And it is here, regretfully, that we frequently find the focus and sole responsibility of lots of CMOs and other lead marketers.