Amazon Customer Reviews Dataset - Questions

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This month, Amazon formally closed the doors on its Early Reviewer Program, a relocation that was both unexpected and regreted by merchants who relied on the program to boost evaluations of newer items. However it's just the most recent in a series of changes throughout the years as Amazon aims to attend to a paradox in its evaluation community.


On the other, a series of changes over the previous 6 years suggests a viewpoint that item reviews ought to not be looked for - either by Amazon or the brand names that sell on the platform. I typically aim to verify a product purchase by reading evaluations on Amazon, whether I am actually shopping on Amazon or not.

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This phenomenon is not simply my own peculiarity - a research study from Bazaarvoice in 2020 found that most U.S. buyers (56%) mentioned reviews as the ecommerce function they depend on most to make educated purchase choices. Worldwide, when buyers engage with evaluations on what Bazaarvoice calls "best-in-class" websites, there was a 138% lift in conversion rates, year-over year.

After all, Amazon can win a sale when there are items with a variety of scores. But for products without a significant variety of evaluations, there are now less options to legally acquire them and win client trust. 19 November 2019, Bavaria, Munich: The Web score of an item can be seen on a computer system ...

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Image: Jennifer Weese/dpa (Picture by Jennifer Weese/picture alliance by means of Getty Images) dpa/picture alliance via Getty Images Because of their importance, brand names selling on Amazon have long looked for methods to get product reviews - either through Amazon-sanctioned programs like the Early Reviewer Program and Vine customer program, or more nefarious approaches.

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Here is an overview of the modifications and what we can deduce of Amazon's general philosophy and next steps. As Another Point of View as October 2016: Amazon's community standards specify that it's alright for sellers to provide free or greatly reduced evaluations from customers in exchange for an item evaluation. There was a whole cottage market of legitimate business who ran review markets: on one side, a merchant attempting to drum up evaluations, and on the other side, deal-seekers who want to rate & review the totally free products they obtained.