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This month, Amazon officially closed the doors on its Early Customer Program, a relocation that was both unforeseen and complained by merchants who count on the program to improve evaluations of newer items. However it's just the most recent in a series of changes for many years as Amazon wants to resolve a paradox in its evaluation environment.
On the other, a series of changes over the past six years recommends a philosophy that product evaluations must not be looked for - either by Amazon or the brand names that offer on the platform. I often look to confirm a product purchase by checking out evaluations on Amazon, whether I am in fact shopping on Amazon or not.
This phenomenon is not just my own quirk - a study from Bazaarvoice in 2020 discovered that many U.S. consumers (56%) cited evaluations as the ecommerce function they count on the majority of to make informed purchase choices. Worldwide, when shoppers engage with evaluations on what Bazaarvoice calls "best-in-class" sites, there was a 138% lift in conversion rates, year-over year.
After all, Amazon can win a sale when there are products with a range of scores. However for items without a significant number of reviews, there are now less options to legally get them and win customer trust. 19 November 2019, Bavaria, Munich: The Internet ranking of a product can be seen on a computer system ...
Picture: Jennifer Weese/dpa (Image by Jennifer Weese/picture alliance by means of Getty Images) dpa/picture alliance via Getty Images Due to the fact that of their importance, brands selling on Amazon have long looked for out ways to acquire product reviews - either through Amazon-sanctioned programs like the Early Reviewer Program and Vine customer program, or more dubious approaches.
Here is a summary of the changes and what we can deduce of Amazon's basic philosophy and next actions. Up to October 2016: Amazon's neighborhood standards state that it's fine for sellers to supply complimentary or heavily reduced reviews from customers in exchange for a product review. There was Source of legitimate business who ran review marketplaces: on one side, a merchant attempting to attract evaluations, and on the other side, deal-seekers who are willing to rate & review the free products they obtained.