PeopleTalentLink

Most search engines, including Google, use backlinks as a primary ranking component. You should be very interested in building backlinks if you want to SEO for your website and receive relevant organic traffic. The stronger your website's reputation in Google's eyes, the more backlinks it will earn from authoritative domains. You'll also rule the SERPS. Now how can you do that? Here are the ways.

Copy the Best Backlinks from Your Competition

One of the most excellent strategies to uncover fresh link-building possibilities and enhance SEO is copying competitors' backlinks. Begin by identifying your significant competitors or the websites that rank in the top five positions for your primary keywords. If they rank higher than you, it suggests they have a more robust link profile and higher-quality backlinks. You'll need to look at their backlinks once you've decided which competitors to watch.

Use the metrics supplied by a service like Monitor Backlinks to assess which links are worth copying after you've added your main competitors. Avoid attempting to duplicate them all. Even Wikipedia has its share of broken or dead links. Only the links with a high authority should ever be replicated.

2. Examine Online Mentions (Of Your Competitors)

It's not enough to look at your competitor's backlinks. You should also be aware of any mentions of their brand name on the internet.

You'll know if it's a mention on social networks, a blog, or a site if you use Mention.

If a customer asks a question and you're the first to respond, you're likely to develop a good relationship with that consumer. If he has a website, you may be able to get a citation if he endorses you.

You may boost your chances of getting business and backlinks by being friendly and answering questions before others.

Setting up notifications for your core keywords is another way Mention can help you get backlinks. For example, if you have a free tool, you can easily set up an alert and respond to anyone who produces content about the type of online tool that you have developed. Reach out to them on social media and ask them to consider your tool, too.

While you're working on monitoring your competition, don't forget that you can also start reclaiming unlinked brand mentions while you're at it.

Keep a close eye on folks who discuss your business on other websites or even in media. You can use tools like Ahrefs for obtaining related information about your mentions, such as the number of shares or the specific domain authority of the page where the citation came from.

When the author mentions your brand, product, or service, you'll note that they usually don't include a link back to your website. You can then send them a simple email or message requesting a correct link attribution. This helps the publisher to provide a better experience for their readers by allowing readers to click and learn more about what they've highlighted in the first place. This is a truly win-win situation.

The innovative aspect of reclaiming mentions is you can also use it to maximize other kinds of citations of your brand, such as past events you have hosted, employee social media profiles, and so on.

3. Use Infographics to Inspire Backlinks

Don't be surprised, but infographics are a solid link development method for years now. The market for infographics has increased dramatically since 2009.

Major media regularly publish infographics, and readers adore them. Moreover, because infographics are so easily shared, they're also fantastic for developing backlinks and increasing traffic from social media.

If you aren't a designer, you can pay someone to make infographics for you on sites like Fiverr. You may also choose to work with more professional designers in places like Dribbble if you want a better-looking graphic asset.

You can distribute or submit your infographic to infographic directories once you've finished and posted it on your site.

You may use Twitter or Mention to locate people who have already shared comparable infographics to help spread the word even further. You may reach out to them and ask them to look at your recently published infographic and provide comments. People might promote it on social networks and link to it if they liked it.

4. Try Guest Blogging

Guest blogging is a reliable method for gaining attention on the internet. You can interact with other people in your area and connect to established audiences in the process. In addition, guest blogs can help increase your social media followers, attract site traffic, and obtaining high-quality backlinks.

Guest blogging, contrary to widespread assumption, had existed long before Google began utilizing backlinks as a ranking factor. To be more specific, guest articles date back to the days when newspapers were widely circulated.

As long as your content isn't poorly written, there's no reason to be concerned about a penalty from Google.

However, if you're going to guest post, make sure it's high-quality content. The content has to be as good as the average content on the site that has graciously allowed you to publish. If you can create better content, do it.

Not all guest bloggers are successful; you will reap the rewards if you employ the right strategy.

5. Get Mentions on Different Best-Of Lists

Before making a purchase, today's shoppers research all available references. This is why they frequently consult sites that offer product or services comparisons to learn about what other people like using.

Use a keyword research tool to see how popular this type of content is on your side of the marketing ocean. A glance at the monthly search volume can already tell you if this route in generating high-quality backlinks is worth pursuing or not.

Having your offering listed in articles that list the best products or services similar to what your business offers is a titanic approach to strengthening your brand presence while generating high-quality backlinks.

Higher visibility helps people identify why they would want to try your product or service. Start with a simple Google search to identify high-ranking blogs that talk about similar services, products, or even your sector to get your product or service featured in the next round-ups.

Next, create a list of the most relevant prospects and rank them according to domain authority. Be sure to check the ranking and backlink profile, too.

Once you've finished your final list, consider writing a short pitch to the editors, site owners, or blog authors to explain why your product or service deserves to be on their future feature articles. A quick, compelling message will help you stand out.