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Year after year, the best strategies for search engine optimization evolve. Any company that doesn't want to be on the wrong side of a new Google algorithm or any other search engine change must stay updated on the latest trends and developments to comprehend their potential impacts.

Agency professionals know this all too well. Knowing what's going on with the world of SEO can help a company prepare for and avoid penalties or a significant decline in site rankings. Since SEO has evolved to become a distinct discipline, it's impossible to discuss everything in one post – but I can share with you three essential aspects of SEO that you should pay close attention to this year.

1. Get an Optimized WordPress Theme 

Your WordPress theme captures the essence of your brand and aids in providing a positive user experience. However, many people overlook the importance of search engine optimization (SEO) for your chosen WordPress theme.

In the intensely competitive quest to land on top of search engine result pages, a WordPress theme that isn't SEO-friendly (or worse, is bulky and slow) may be a natural barrier to being organically surfaced by the big search engines.

And, because higher rankings can lead to more profit, leads, and organic traffic, this is one aspect you should truly focus on.

A WordPress theme designed with SEO in mind can help websites rank higher in search engine results pages (SERPs).

WordPress themes that are SEO optimized are designed to improve your SEO efforts while still providing a fantastic user experience.

WordPress users have access to tons of themes from third-party sources. The majority of these themes make your WordPress site look amazing. However, a closer examination reveals a different story.

Underneath the gorgeous veneer, you have to deal with slow loading times, poor coding, and compatibility with essential plugins. All of these problems have an impact on search engine results.

Google will not accept your website as an industry expert if your site has severe technical problems, and you will likely struggle to surface on the first page of big search engines.

The finest WordPress themes for SEO, on the other hand, are both beautiful and optimized using the most up-to-date information for site optimization. In addition, these themes have common traits:

A mobile-friendly design.

Code that is free of errors.

Quick loading times.

They make it simple to optimize your site.

2. Start Adjusting to Evolving Searcher Intents 

It's all about responding to searcher intent when it comes to writing content that ranks well. When people type in a query, you figure out what they want and deliver it to them.

The problem is that searcher behavior evolves.

Consider a person who is looking for information on coronaviruses at three distinct periods.

Before the pandemic, a searcher is most likely a student or someone with an academic interest in the mechanics of virology. The technical information required to understand the jargon is expected the heart of content that's relevant to this type of search.

During the COVID-19 pandemic, the volume of [coronavirus] searches has skyrocketed, and the target audience has shifted due to real-world conditions. Ordinary people or laypeople are now more interested in finding out more about coronaviruses.

Laypeople are a non-professional audience. Therefore, content that provides primary education on the virus and also provides actionable recommendations on how to avoid contracting or spreading the sickness is better suited to the goals of this type of audience.

Beyond the pandemic, strong writing about this topic should combine information that unites the needs of more knowledgeable audiences and laypeople.

Future-proof content might provide practical guidance to everyone who suspects they've been infected, as well as historical information regarding various pandemic responses, depending on the geographic specifics of the content.

This is a striking example, but the thesis is that searcher intent evolves as events and language develop.

In short, the content that was ideal for searcher intent three years ago may not be as effective for today's searchers.

3. Revise and Update Old Pages/Content 

Yes, you can revise old content on your site/s, and updating old information can help improve SEO.

It's a good idea to go through every piece of content on your domain at some point and look for areas where you can improve it. Some pages, however, should take precedence over others.

Keep an eye out for pages that used to rank well but have since dropped down while looking for pages to upgrade.

If you have a webpage that used to get a good number of visitors before but has recently dropped in the SERPs, consider that a huge sign that it's time to perform a critical content revamp.

Your content has likely been beaten out by newer content from your competitor.

You should consider the potential reasons why old content with a decent strategy and execution is still being left behind.

This type of old content is ideal for revision because it allows you to figure out what went wrong. Consider changing the content, and as you do, you also build your knowledge of SEO best practices.

Even your pages on page one of Google may benefit from a rewrite.

It's best to update your top-ranking content before they start losing their rankings. Instead of allowing your site to ride the rankings rollercoaster, actively stay on page one by anticipating obstacles and changing your content accordingly.

First, make sure that the actual source is still up and running.

We must be mindful that other websites do not consider other sites or businesses during content efforts. 

Other sites can take down pages and other sources without any warning. In addition, sites regularly modify URLs and update their information as they see fit.

When examining any citation in any old piece of site content, double-check that your external links are still working. If your site is swimming with dead links, that will be a problem in the long term.

Step two is looking for more up-to-date material on the same topic.

It's easy to find out if there is any newer information on your blog content. If you find good references, modify your old material to reflect the most recent research and data. Be sure to replace the statistics and facts and link to the new pages you have found.

You can also look at rival articles to check if they're using more recent data than you are.

Check your content for any "common sense" information.

Keep in mind that what you might consider "conventional knowledge" can also change over time. "Common knowledge" is relative. Even if your information was well-known at the time of writing, even the 'most common information' can quickly become dated.