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Utilizing heading tags just for styling text and not providing structure. Include structured data markup Structured data is code that you can add to your websites' pages to describe your material to online search engine, so they can much better understand what's on your pages. Search engines can use this understanding to display your material in beneficial (and attractive!) Related Source Here .

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For example, if you have actually got an online shop and increase an individual item page, this assists us understand that the page features a bike, its cost, and consumer reviews. We might display that info in the snippet for search results for appropriate questions. We call these abundant results. In addition to using structured information markup for rich outcomes, we might use it to serve relevant lead to other formats.

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You can mark up numerous business-relevant entities: Products you're selling Business area Videos about your items or company Opening hours Events listings Recipes Your company logo design, and much more! See a complete list of supported content types. We suggest that you use structured information with any of the supported notations markup to describe your content.

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Check your markup utilizing the Rich Outcomes Test As soon as you have actually marked up your content, you can utilize the Google Rich Outcomes test to ensure that there are no errors in the implementation. You can either get in the URL where the content is, or copy the actual HTML which includes the markup.

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If you want to get the markup code ready to copy and paste to your page, attempt the Markup Helper. Avoid: Changing the source code of your website when you are unsure about implementing markup. Track how your marked up pages are doing The various Abundant outcome reports in Search Console shows you the number of pages on your website we've spotted with a specific type of markup, how many times they appeared in search results page, and the number of times individuals clicked on them over the previous 90 days.