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Digital marketing. Simply another one of those new, elegant buzzwords you should utilize to sound wise in meetings or is it the genuine offer? Perhaps a better question is: what is digital marketing? This digital marketing guide will show you what's what. First popularized as a term in the early 2000's, digital marketing has actually been around much longer. Like, WAY longer. About 100 years longer, to be exact. Here's a photo of the very first digital marketer in history: (Image source: Wikipedia) His name: Guglielmo Marconi. What? Marconi? Yup. In 1896 he was the very first human to demonstrate a, "public transmission of cordless signals." Shortly after his little presentation in England, morse signals were sent across open water.
The very first live broadcast was from an opera performance at the Met and guess what individuals did after it? They purchased show tickets! Digital marketing technique was born. I wager you're surprised. I didn't mention smartphones, apps, Facebook advertisements or blogs at all. That's due to the fact that digital marketing has absolutely nothing to do with the web. If you are questioning what digital marketing is it's is marketing provided through digital channels. Channels such as social networks, mobile applications, email, web applications, online search engine, websites, or any brand-new digital channel. Or The Latest Info Found Here That's the factor it has actually been around for years (because electronics have) and why it doesn't always have anything to do with content marketing, Google ads, social networks or retargeting.