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Waze gets a “community-driven” brand refresh from PentagramWaze CMO: “We've Seen Tremendous Change in Driving” - Verdict Magazine - Issue 6 - November 2020


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Last month, Google revealed the acquisition of Waze, a social-mapping-location-data startup, for apparently $1. 1 billion. Envision IP examined the patent possessions owned by Waze to comprehend how the company has secured its technology, and the particular copyright that Google would obtain. Waze owns 2 approved United States patents: United States 8,271,057 entitled "Condition-based activation, shut-down and management of applications of mobile phones", relates to power management of mobile gadgets, and specifically, to GPS receivers of mobile gadgets.


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The patent utilizes a variety of data inputs to determine available parking spaces, such as street parking meters, parking payment systems, street camera, manual input from users, satellite cams, and roadway sensing units. Waze likewise has 3 pending United States patent applications, which relate to supplying a live video feed from a mobile gadget to another gadget, dynamic path assistance technology, and real-time social info exchange related to traffic and road paths.

Nine of these patents related to navigation and location-based routing were acquired from Facet Technology in 2011. Google's existing patent portfolio in this area covers lorry guidance and crash avoidance, transit routing for public transport systems, enhanced truth driving directions, and traffic data analysis. With the recent acquisition of Waze, Google includes a social aspect to its broad patent portfolio in navigation area.

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If there is any doubt regarding the value of this acquisition, the FTC prepares to evaluate the deal over antitrust concerns. There are More Details of major gamers in the mapping market, consisting of Tom Tom, Nokia (which acquired Nav, Teq), Tele, Nav and Open, Street, Maps. There are likewise rivals in the mapping apps space too, consisting of Apple Maps (which certifies data from Tom Tom) and Bing Maps.