1. Use a static image with a play button. Using a play button on top of a fixed image is the simplest way to link to video content, either on your site, You, Tube or Vimeo. This has universal support throughout email clients. As long as images are not obstructed, everyone will have the same experience.
If the user clicks the image the video will play in the inbox, instead of go to You, Tube. If you want your video to play as soon as your subscriber clicks the play button, just add a? play to the end of the video URL. You can likewise make the video autoplay when someone clicks on it, getting rid of the need for them to have to click again on the hosted version.
Utilize a GIF of the video. Another simple method to provide the illusion of video in e-mail is to use the ever-popular, animated GIF. GIFs are well-supported throughout e-mail clients. But it deserves noting that Outlook 2007, 2010, 2013, and Windows 10 do not support this image typethey just reveal the first frame of the GIF.
png"> Monica Vinader utilizes not simply one GIF, but two, in this email campaign promoting the brand's signature bracelet. Click the image to see the animated GIF in action. Here's another example from Trelise Cooper. This Article Is More In-Depth to see the animation. If you need assistance developing a GIF, there are a lot of tools readily available.
Just publish your video, choose where to start and end your GIF, and the tool will produce the declare you. Include a play button overlay to your GIF to encourage subscribers to click through to your video. 3. Utilize an animated play button. This next example is a hybridit connects a static image and an animated GIF.
And by making sure the circle the play button is complete on the very first frame, the image looks excellent on email customers that just support fixed images. You can see the entire e-mail here. 4. Create a synthetic video with CSS animation. Faux video, a term coined by Kristian Robinson, suggests to utilize CSS animation to make the result of a video or GIF.