PeopleTalentLink

The web is about interconnectedness and interactivity. Consider it this way. The net is held together with hypertext links. Hypertext links are a bit just like the skeletal system of the web.

Now, we have hyper video links that will soon be the new glue that holds the web together. Hyper video links are links that go inside a video file and may be clicked on by the viewer. Hyper video links can transport the viewer anywhere that a text link can.

This enables the video content creator to essentially create a video that functions similar to an entire webpage. Plus, it is just a subtle method of inserting links to more information or sales page links in to a video where no viewer can miss them. The subtle nature of a hyper video link, which is often made to look like any type or size of image and sits on top of your video, will not intrude on the viewing experience such as a pre-roll video or other form of standard video commercial. Using hypervideo links helps the viewer feel just like the are in control. Gamification knows that the new generation of consumer demands to have some control because folks are fed up with being force fed advertisements.

Online video gives more power and control to the video viewer and as marketing efforts using video online evolve, they need to take into account the culture of the brand new consumer. In the event that you study marketing demographics, it really is clear that younger individuals who grew up with the web and hundreds of available TV channels expect to have choice and control. They're more willing participants in this manner so ultimately, if you cater to their demands you will be more lucrative. Using interactivity in your web video marketing efforts offers you the subtle yet powerful capability to communicate your message in a 21st century, consumer-friendly way.